(Article written February 2014 in preparation for launch)
This time of year sets me alight. Fashion weeks are happening all over the globe and my buying season for the boutique is just about drawing to a close. It’s a time for meeting new designers, viewing the catwalks for next winter and the beginning of taking deliveries for the spring.
Along side all this, this season I have had the privilege of viewing designers that I will feature here on The Style Journal fashion pages.
There is nothing quite so exciting as heading into London on an early train and soaking up the atmosphere as the city comes to life, knowing that I am about to be shown some of the most beautiful boutique pieces that only small independent stores will be able to get their hands on.
“…some of the most beautiful boutique pieces that only small independent stores will be able to get their hands on…!”
I love watching the real every-day people getting on with whatever has driven them out of bed that day and really looking at what they are wearing and how they’ve put their outfit together. Was this choice on an auto-pilot-need-to-get-dressed-in-a-hurry basis? Was it a well thought out decision with close attention to the details? Was that handbag used out of choice, or was it the only one they have for work? Are those comfy shoes coming off as soon as they get to the office, substituted for a more stylish, if not less comfortable option?
It’s at times like this that I can connect with the real needs of my clients and not get wooed by the ideals of whatever label I am about to walk in to or the perfectly styled shoots in my favourite trade magazines. I love that each designer has their own world and target audience, but it’s at my end of things where those beautiful pieces showcased in design rooms get translated into real-life wear with work environments, weather conditions and busy life demands.
Last week, one of my contacts whisked me into her office to show me the most divine staple pieces for every girls spring wardrobe. Photographed here are some of the pieces I could not resist leaving without . . .
Ballerina pink blouses with beautiful draping, paired with some super stretch skinny trousers and a chain trim bag (which can fold over to double as a clutch) make a deliciously sexy day to night outfit which I feel would look perfect for spring with a mini stiletto. Dress it down for daytime with a cute leather jacket or glam it up with a fur cape for an evening look. The trousers are textured (picture below) with a self coloured snake skin which add a certain something to an otherwise basic item.
Moving onto spring tops, the colours below were exactly right for early spring, but with fabrics suited to the not-so-spring-like weather.
Soft medium weight fabrics with subtle detailing such as lace overlays, clear sequin work or mixed textures within the designs add a flirtatious feel which is perfect with some well cut denim.
The brands featured here are currently available through selected independent retailers. Recommended sale prices (RSP) as suggested by the designers are given but these may fluctuate at your local stores.
- Ballerina pink draped blouse by Sam and Lili RSP – £70
- Textured black pant by Absolu RSP – £85
- Black chain detail bag, stylists own
- Grey butterfly and lace detail sweatshirt by Interdee RSP – £59
- Ballerina pink clear sequin slinky tee shirt by Luella RSP – £55
- Sheer mohair blend knit with clear sequin detail by Luella – £55